Latch is a logic puzzle game operated by Olivas Labs LLC ("we," "us," or "our"). Latch does not require an account, and we do not collect or store any personal information about you on our servers.
Latch does show advertising. Our advertising, ad-measurement and analytics partners collect information about your device and your use of the app, and some of that information is used to show you interest-based ads. This policy explains exactly what that means and how to opt out.
We have no servers of our own. Latch has no account system and no login, and we never receive your name, email address, phone number, precise location, or contacts. What we do receive is anonymous analytics, described below.
Our advertising partners are different. They collect data directly from the app for advertising purposes, as described in Advertising below. Some of that activity counts as sharing or selling personal information for targeted advertising under U.S. state privacy laws, and you can opt out — see Your Privacy Choices.
Your game data — puzzle progress, current streak, daily challenge history, and your sound and haptics preferences — is stored only on your device. We cannot see it. If you delete Latch, that data is deleted with it.
If you buy the upgrade that removes banner and full-screen ads, the payment is handled entirely by Apple. We never receive your payment details, your Apple ID, or your name.
The app asks the App Store whether the upgrade is active on your Apple ID and stores only a yes-or-no answer on your device. We are never told who bought it — no name, no Apple ID, no receipt, and no transaction number reaches us.
We do record that a purchase happened, without anything identifying who made it. That record contains only which screen the purchase was started from and which level the player had reached — enough to tell us whether the offer is priced and placed sensibly, and not enough to connect it to a person or a device.
Latch shows ads through Google AdMob. AdMob also uses mediation, which means an ad may be filled by one of these partners instead of Google:
These companies may collect, use, and share personal data for advertising purposes, including serving interest-based (personalized) ads, limiting how often you see the same ad, measuring ad performance, and detecting fraud and invalid traffic. The data they may collect includes:
This information is collected by those companies, not by us. We never receive it, and each of them handles it under its own privacy policy, linked above.
We work with AppLovin to deliver ads in our mobile application and other devices and/or platforms. For more information about AppLovin's collection and use of your information visit: https://legal.applovin.com/privacy/
Ads shown in Latch may include measurement code from third-party measurement partners, using the IAB Open Measurement standard. This is an industry standard for verifying that an ad was actually displayed and viewable. These measurement partners may collect and process personal data, such as device identifiers and information about how the ad was rendered and viewed, in order to measure ad performance and detect fraud.
We advertise Latch on Facebook and Instagram. To learn whether those ads lead to installs, Latch includes the Meta SDK. It starts only after you have answered the consent and tracking prompts, and it does not show any ads inside Latch. Meta may collect:
This information is collected by Meta, not by us, and is used to measure and improve our ad campaigns. Meta's practices are described in the Meta Privacy Policy.
Personalized ads. The first time you open Latch, iOS asks whether you allow tracking across apps and websites. If you decline, the Advertising Identifier is not shared with our advertising partners, and you will see non-personalized ads instead. Declining does not limit any part of the game.
You can change this choice at any time in Settings → Privacy & Security → Tracking on your device. Turning off Allow Apps to Request to Track there denies the Advertising Identifier to every app, including Latch.
Europe and the UK. If you are in the European Economic Area or the United Kingdom, Latch shows you a consent form, provided through Google, asking how your data may be used for advertising. You can revisit that choice at any time using the Ad Privacy Options link inside the app's settings.
Ad-free. Buying the ad-removal upgrade stops the banner and full-screen ads, and with them the data our ad partners would otherwise collect through those ads.
If you live in California, or in another U.S. state with a comprehensive privacy law (including Colorado, Connecticut, Virginia, Texas, Oregon, and Montana), you have rights over your personal information, including the right to know what is collected, the right to request deletion or correction, and the right to opt out of the sale or sharing of personal information for targeted advertising. We will not discriminate against you for exercising these rights.
We do not sell personal information for money. However, when our advertising partners collect device identifiers and ad interaction data in order to show you interest-based ads, that activity may be treated as a "sale" or as "sharing for cross-context behavioral advertising" under these laws.
To opt out, do either of the following:
You can send any other privacy request, including access or deletion, to the same address.
Our analytics are separate from the advertising partners above, and are not used for advertising. Latch uses Aptabase, a privacy-focused analytics service, to understand how the game is played so we can improve puzzle difficulty and pacing. We record only:
This analytics information is anonymous and cannot be traced back to you. Aptabase does not use the Advertising Identifier, does not assign you a persistent device identifier, and does not track you across other apps or websites. We cannot tell which analytics events came from the same person, and we do not build any profile of you. This applies to our analytics only — it does not describe what our advertising partners collect.
Latch does not use crash reporting, and we do not record anything you type.
We hold no personal information of our own to retain or delete, and our analytics are anonymous. Game data stored on your device is removed when you delete the app. Information collected by our advertising, measurement, and analytics partners is retained according to their own policies, linked above.
Latch is intended for a general audience. It is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided information through the app, please contact us at the address below and we will delete it.
We may update this privacy policy from time to time. Any changes will be reflected on this page with an updated date. Continued use of the app after changes constitutes acceptance of the updated policy.
If you have any questions or concerns about this privacy policy, please contact us at:
Last updated: September 23, 2026